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Rob Sauermann of BTTR Keeps Company Ahead of the Game in Global Pet Food Industry


After ringing the NYSE opening bell on January 24, 2022 and launching its new super-premium pet food, Halo Elevate, in more than 2,000 pet stores nationwide, Better Choice Company (NYSE: BTTR) has a lot to show for a small-cap company. Today we’re focusing on one of the youngest executives in the pet industry, Better Choice’s Executive Vice President of Strategy Rob Sauermann, , and his contributions to this rapidly growing company.


Although only 30 years old, Rob Sauermann brings a private-equity investment background to Better Choice, and has been involved with Better Choice’s core brand, Halo, since 2017. Having been interested in building businesses in his teens and graduating from Harvard with a degree in Economics, Mr. Sauermann’s depth of knowledge is evident in the strength of his accomplishments over recent years.


As an investment professional at Pegasus Capital Advisors, a $2B+ sustainability and wellness- focused asset management firm, Mr. Sauermann deployed more than $100m across a variety of sectors, ranging from animal health, organic waste recycling, sustainable materials and energy efficiency. As a board member at Halo Pets, Mr. Sauermann led the restructuring and sale of the brand to Better Choice Company in 2019, joining as the Executive Vice President of Strategy concurrent with the acquisition.


What distinguishes Better Choice from its competitors is its omni-channel business model and global appeal, which focuses on creating innovative pet foods that Millennials love. With a strong and rapidly-growing base of consumers in both the United States and Asia, Better Choice is looking to be a different kind of pet food company built for the next generation of pet parents.


Even at the height of the pandemic, Better Choice continued to acquire new customers, as pet food and products are a “need” rather than a “want.” Given Better Choice’s annual online sales totaled more than $30m in 2020, pet parents were still able to purchase its products at a time when leaving the house was not an option for many. This facet of Better Choice’s services lends itself well to its Asian consumer base, where the emphasis on convenience and product quality is as strong as in the United States.


Mr. Sauermann’s diverse range of experience and expertise is heavily reflected in Better Choice’s track record and its trajectory looking forward as it forges a new path in the pet food and wellness industry. Investors can follow Better Choice’s latest product launches, financial updates, and more here.


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